SEO & AI Visibility Tools
Tools for search visibility and for tracking whether AI assistants cite you.
Up to five options per category, in alphabetical order: the order means nothing and nothing here is a ranking, a recommendation or an endorsement. We earn nothing from any vendor. For wider market coverage, see analyst reports such as Gartner Magic Quadrants and Forrester Waves, and test any tool against your own needs.
SEO tools
Track rankings, find technical problems and research what people search for.
| Name | What it is | Type |
|---|---|---|
| Ahrefs | SEO suite for backlinks, keywords and site audits. | Paid |
| Bing Webmaster Tools | Microsoft's free tool for Bing and Copilot visibility. | Free |
| Google Search Console | Google's free tool for indexing, queries and AI Overview impressions. | Free |
| Screaming Frog SEO Spider | Desktop crawler for technical SEO audits (free up to a page limit). | Paid |
| Semrush | SEO and content marketing suite. | Paid |
AI search visibility (AIO / GEO) tools
Track whether AI assistants mention or cite your site. A new category: treat claims with care.
| Name | What it is | Type |
|---|---|---|
| Ahrefs Brand Radar | Ahrefs' tracking of brand mentions in AI answers. | Paid |
| Bing Webmaster Tools: AI Performance | Free report on how pages appear in Copilot (preview). | Free |
| Google Search Console: Generative AI report | Free report on impressions in AI Overviews and AI Mode (rolling out). | Free |
| Profound | Tracks brand mentions and citations across AI assistants. | Paid |
| Semrush AI Visibility Toolkit | Semrush's AI search visibility tracking. | Paid |